Jun 24, 2021Liked by Kasey Jones 🏔 (she/her)

As a strategy consultant and advisor to tech/digital startup and scale-up founders, learning to be comfortable being uncomfortable and riding the highs and lows between project assignments is one of the biggest lessons over the past four years. The safe harbour of a career, working for well-known brands, and amassing knowledge and experience has enabled me to do what I do, but building your brand and niche takes resilience and patience and is very much worth it. Life is a learning process, so any knockback is an opportunity for growth, reframing, or filed in the experience bank.

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I love this Andrew. Yes, your experience and knowledge are incredibly important, but without the authority and reputation that a personal brand can bring, they won't create the opportunity so many of us are truly seeking.

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